When an iconic brand seeks to captivate a young, vibrant audience, it calls for an innovative and remarkable approach.  

‍ Business challenge:  
‍ The brand was perceived as outdated and struggled to connect with a younger audience taking over shopping responsibilities from their parents. 

‍ Our answer:
‍ We redefined the brand’s identity for a new generation while staying true to its iconic heritage. The result? The Lucky Star Colab—the brand’s first-of-its-kind reality TV show, spotlighting creativity in fashion, music, and photography. This innovative platform not only honored the brand’s roots but also created a bridge to engage and inspire younger consumers.

‍ Outcome:
‍ Over three years, we successfully elevated brand equity and solidified Lucky Star’s place in the hearts of a new generation.