Business challenge:
‍ McCain Foods has seen a decline in sales YOY and loss of market share to competitors for 3 years running.  

‍ Our answer:
‍ We found a way to turn the tides through a strategic brand collaboration with Sea Harvest, a front-runner in the frozen seafood industry, launching our groundbreaking campaign amidst the Covid-19 pandemic. We embarked on a mission to modify the way consumers perceive frozen food, transforming them into the #FriendsInYourFreezer.Our wholesome strategy motivated consumers to delve into the potential of frozen meals, providing culinary inspiration, and stimulating sales through in-store rewards.

‍ The outcome of our collaboration was remarkable:
A significant sales upsurge up to 32% for both brands•A robust, newly formed consumer base that is expected to sustain•Considerable growth in the digital audience for both brands. McCain Foods and Sea Harvest's sales resurgence is proof that insightful collaborations and innovative strategies can revitalize a brand, even in the face of adverse market conditions.