Business challenge:
‍ The brand is seen as a white male brand and needed to appeal to a larger diverse audience.

‍ Our solution:
‍ Launch #TheUntamedSpirit campaign, which humanized the brand by featuring real people and their stories about diversity and inclusion.To achieve this, we conducted research among the core target market to better understand their thoughts on inclusivity. We also wanted to ensure that the rebranding was forward-thinking and conveyed the right message.

‍ Inclusive Outcome:
‍ Thanks to this approach, the brand was able to broaden its appeal and enhance brand recognition, while still maintaining its loyal customer base.